We showcase your unique skills and finished crafts to the entire marketplace. Save Money! WebFX gives an average national magazine advertising cost of $250,000 to run a single full-page ad plus between $500 and $397,800 in setup costs to design the ad. brand. If its losing money, you can turn it off right away. Book an advert space in the HOME, one of our experienced consultants will contact you shortly and also help you understand how much it cost to advertise on magazine in south Africa. The first cost to consider with any form of advertising is the associated setup cost. HOME gives you better magazine advertising options within your industry to help you reach your intended target market. When considering your magazine ad setup cost, keep in mind that the cost will recur unless you plan to reuse the same ad multiple times or work out an affordable agreement with the designer. Copyright 2020 Nationwide Newspapers Advertising. Typical and average-selling magazine advertising rates are around $200 per 10 words of advertisement. For example, if a magazine has 10,000 readers, and an ad will cost you $500, the CPM is $50. Sorry, no results have been found, please try other search criteria. HOME Advertisements benefits to businesses is its ability to display higher quality images than Newspapers, higher quality images represented with full colour and gloss, allows a clearer picture of your product, giving the public a better idea, with Magazine Advertisement you are guaranteed to reach your intended target market. Whatever your home improvement business, our industry leading targeted homeowner audience is anxiously waiting to meet you. Performance increases with targeting as well. Hundreds of Newspapers For One Low Price! Studied Sales and Marketing Management degree in the Republic of Ireland, and has a vast passion and love for the Marketing World. Answer (1 of 3): That is tough question - because "conversion rate" is a digital term. The perception of better performance and location leads to higher market demand. We are able to provide an average monthly readership of 510,218, with an average monthly circulation of 71,963 . As a result, the advertiser benefits, but the publisher often does not. I have also used unsold inventory to promote: Agood sales team should try to sell some of that inventory on their own as non-guaranteed impressions. Once you have your ad ready for publication, the average cost is estimated at $250,000 to have a full-page ad displayed one time in a national magazine. Elizabeth Lawrence. This may seem obvious, but the most important element of magazine advertising is that HOME gives you the great magazine advertising rates in South Africa and the vast array of publication options.Magazine Advertising offers something for everyone and once you have a solid understanding of your target audience, we can help you find your advert space to reach them. MONEY IS MY SECOND name!!! A homepage takover in this case (and many others) will give an advertiser 100 percent share of voice for the homepage for a single day. May be placed at top or bottom, on right or left of page at Slidell Magazine's discretion. WebFX: Cost to Advertise in National Magazines, WebFX: The Cost of Advertising Nationally Broken Down by Medium, FitSmallBusiness: Newspaper Ad Costs, Benefits & How to Create One 2019, US Insurance Agents: Affordable Alternatives to Expensive Advertising, Look Local Magazine: Reach Your Target Market, Bloomberg Businessweek: 2019 Advertising Rates. . Start growing. It has pushed out low-CPM inventory. 6 Months $260 per month. The real magic of growing your business is creating the perfect marketing mix by blending the right parts of print, digital, social, and community marketing. Our office number is 407-909-1644. Here are the total pixels for the original three Internet Advertising Bureau sizes that dominated what used to be the universal ad package for online display advertising. For those that are looking for the older rate cards, it has been moved to our new archived page here. The rise of responsive advertising in recent years may seem at first glance to complicate how to set online advertising rates. Advertising in magazines includes the cost of the ad space and the cost of creating the ad. . Advertise Online. Pricing varies widely on the magazine you advertise in, the size of your ad, the complexity of your ad, and how long you run the ad. Definition. That puts the Cost Per Mille at $10, which is in the range of what I'd expect. Since 1994, we have worked with customers offering them advantaged services and results in the areas of media buying, medial planning and solutions to optimize media spending and overall effectiveness. Check out our rates on advertising in these popular magazines. A young couple from Melrose reached out to McGuire Co. Find Home magazine rate card price advertising costs and Home classifieds. Several factors make . Available on newsstands throughout the state, PHOENIX . This cost can vary greatly, and depends on how big your ad is, the circulation volume of your chosen magazine publication, the time of year youre buying the ad real estate, and so on. So in this case, the cost of media is really how much youre paying for a qualified users attention. HOME offers a unique combination of publication dates that can benefit your strategy and help you achieve marketing success at great magazine advertising rates. Home Advertising Meet the Team Be Inspired. A magazine is a periodical publication containing a variety of articles, generally financed by advertising, purchased by readers, or both. Copyright 2001-2023. You get great circulation with magazines and a longer shelf life. We give advertisers platforms through our website, online magazine and social media to identify new leads and convert them into loyal customers - while giving our readers direction to trusted brands and ideas. 888-601-5359 BANNER ADVERTISING - Nation's Largest Online Newspaper. Our homeowner audience is carefully selected for its home value, household income, and the likelihood of improving their homes. Popularity of the magazine: You'll find the highest average advertising rates for national and international publications due to the high number of readers and reputation of the publishers. Within magazine advertising, cost of media refers to how much youre paying for ad space in the magazine. DISPLAY RATES For Newspapers - Full, Half & Quarter Page Rates. Rack Rate 12,07,500 / Per Insert TMA Offer 11,02,996 / Per Insert Execution Details Customize & Quote Premium Double Spread Double Spread Ads are displayed on two consecutive pages of the magazine, covering both pages of an open publication. If you have a certain budget and would like to know how we can help with planning your media spending, please drop us an email at sales@diseno.com.sg or contact one of our Diseno Advertising butler at +65 6836 5168. The real magic of growing your business is creating the perfect marketing mix by blending the right parts of print, digital, social, and community marketing. CIRCULATION GUARANTEE. Campaigns that target a specific section or topic work best for advertisers who want to reach a niche audience. To determine how much you'll pay for magazine advertising, you first need to consider the initial setup cost. Order Now . You'll likely find that your setup cost is highest when you plan to place a cover ad, full-page ad or a two-page spread in a top national magazine. Seba the sales Princess who is in a class of her own makes the word Professionalism SIMPLE in the world of sales and marketing. At best, you can ask your customers where did you first hear about us? and hope that you get a high response rate with accurate answers. Auto, real estate and employment have a high CPC for advertisers because of intense competition for inventory. About TheHomeMag. Looking at Inc.'s print advertising rates, you could pay a 50% premium or higher for the same ad in color than you would for a black-and-white ad. That means any and all advertising space on the homepage goes to one client. Below, well take a closer look at the cost of advertising in magazines. Likewise, publishers must recognize that online rate cards are fluid because the online advertising environment is fluid and highly competitive. Adweek has a clean and simple rate card that should appeal to advertisers because of its layout and format. If youre making money, you can scale it up and replicate your success. It also creates the potential for aggressive rate increases in the long run. Advertising in magazines includes the cost of the ad space and the cost of creating the ad. Check out the rates with the RATE CARD button below, or contact us for more information. For HGTV Magazine, in 2022 a full-page ad costs $70,480. This is only an estimate. International to Louisiana Medical News, Louisiana Mortgage Press to Maine Potato News, Maine Sportsman to Martha's Vineyard Magazine, Mary Engelbreit's Home Companion to MDminute Women's/Family Health, Mini-Storage Messenger to Missouri Ruralist, Missouri Soybean Farmer to Monthly Labor Review, Monthly Prescribing Reference to MultiMedia &, Multinational Monitor to NASA Tech Briefs, NASCAR Illustrated to Natural Bodybuilding and Fitness, News & Views for the Young at Heart to North Carolina, North Carolina Beverage Journal to Notre Dame Football, Obstetrical & Gynecological Survey to Oil & Energy, Oil & Gas Financial Journal to Opera News, Packaging Machinery Technology to Park Guide, Park Place Magazine to Pennsylvania Realtor, Pennsylvania Township News to Philadelphia Gay News, Pittsburgh Penguins to Police Fleet Manager, Police K-9 Magazine to Powerbuilder Developer's Journal, Powerlifting USA to Print Solutions Magazine, Printed Circuit Design & Fab to Progressive Grocer, Progressive Hay Grower to Purchasing Metals Edition, Purdue Agricultures Magazine to Railfan & Railroad, Sea Kayaker Magazine to Senior Life of Florida, Senior Life St. Joseph Edition to Shore & Beach, Social Work in Health Care to South Suburban Family Time, South Texas Automotive Report to SPE Production & Operations, Speaking Of Columbias to SQL Server Magazine, Square Foot Magazine to Stockman Grass Farmer, Texas Parks & Wildlife to Tobacco Products International, Town & Country TRAVEL to Travel New England, TulsaPeople to University of Hawaii Football, University of Houston Football to UW Medicine, Visual Studio Magazine to Washington Remote Sensing Letter, Washington Report on Middle East Affairs to Wellness Magazine, Wenatchee Business Journal to WHERE Charleston, Wines From Spain News to Women's Ministries, Women of Power, Women's Pro Rodeo News to Wrightsville Beach Magazine, Lists of Venture Capital and Private Equity Firms. Online ad models: CPM, CPC or CPA? Check back often for our newest selections. Rate Card National Street Rod Association Bob Reynolds Director, Advertising & Sales 925 855 1808 Phone 925 855 1809 Fax WebFX did everything they said they would do and did it on time! Phone: 1 800 300 6652. kmoore@strandmag.com. Its hard to pin down exactly whos seeing your ad with magazine advertising. Thank you. Call to Advertise 1-717-426-2438. Display advertising Advertising rates Reserve space in three or more issues at one time and receive a 10% discount on each ad. Jachelle Gouws is an accomplished Sales Executive and events coordinator with over 10 years experience in Direct Sales. But for more detailed Woman and Home Magazine Advertising prices, costs and demographics, call us or fill out the form . Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. The highly targeted Advertising Age had run-of-site CPM rates at $68, targeted sections at $68 and tagging at $90. And unless you just happen to be a graphic design agency, that means youll probably have to spring for some outside design help. Many sites still use a small number of ad sizes. MKT304 chap 12 B. Coupled with the resources of C&S Media Publications, In & Around Magazine can create a powerful marketing campaign to help your business succeed. A Double Spread Ad spreads on two pages of the magazine. We can design your ad at no extra cost. To do this, divide the circulation number by the rate to determine how much it costs to reach 1,000 readers. Additional copies are available for $6.95. Select a Location TheHomeMag 1732 SE 47th Terrace Cape Coral, FL 33904 (866) 835-5202. Who We Are Locations Advertising Unsubscribe. To continue an advertising campaign with a national magazine publication, you have to consider both the ongoing design costsandthe ongoing media cost. Web Advertising Rates and Strategies (and Why its Worth the Investment). You can narrow the focus a little by ensuring your ads in a publication that serves your general target demographic, but in reality, you never know for sure whos going to pick up the magazine and read (or ignore) your ad. These rates are quite a bit higher than smaller media companies, such as local newspapers. Sample online rate cards TheHomeMag1732 SE 47th TerraceCape Coral, FL 33904(866) 835-5202, Who We AreLocationsAdvertisingUnsubscribe, Copyright . Well get a magazine in the mail right away. She distastes failure at all levels and thrives under pressure to deliver quality at all times. Home Review is a Monthly Magazine in the Interior Design And Architecture Segment. A typical range for running an ad in a national magazine is $250,000 to $700,000. That may sound like a lot of money, but take the . Farmington Hills, MI 48334. As a result, a CPC campaign can have a wildly unpredictable cost and benefit. Purchase 1/4 Page Ad. Publisher will announce ad rate changes thirty (30) days prior to the closing date of the issue in which the new rates take effect. We help companies grow faster and more cost effectively than traditional ad agencies. Inside Front Cover Ads will be displayed on the inside part of the front cover page of the magazine. Use our extensive list of over 15000 . To get an idea of how your cost varies by publisher, ad color and placement, take a look at some examples of current national and local magazine advertising rates: If the cost of advertising in a magazine seems beyond your small business's budget, you have several cheaper alternatives you can consider to spread awareness of your products and services. For that reason, they command a higher CPM or CPC. CPM is cost per thousand impressions. Place your ad in the hands. Review our media kit and we'll circle back shortly to talk about growing your business. Lists of Venture Capital and Private Equity FirmsFranchise Opportunities ContributorsBusiness Glossary. All data throughout the ad campaign is thoroughly tracked and recorded, and youll be able to tweak, optimize, and test on the fly while the campaign is still live. All icons and images to their respective owners. Oneanswer to that problem: Drive up ad inventory volumeby increasing site audience, unique visitors, visits and page views. All Rights Reserved. All ads must comply with and meet AARP's Advertising Policies, Guidelines, and be SSL Compliant. Small-to-medium-sized businesses (SMBs) typically spend between $9000 and $10,000 on pay-per-click (PPC) advertising per month. Veeplaas has a team that carries more experience and knowledge in Advertising industry, HOME has been involved since the early days of Magazine advertising and has experience helping advertisers reach their target audience at an affordable magazine advertising rates in South Africa. They stated that magazine subscriptions were up about 21%, and magazine readership from the coveted demographic of 18 to 34 years of age rose 8%. Place your ad in the hands of the most valuable audience of Home Review. We know how to test and optimize so that you end up with thebest possible ROI, and weve helped businesses across the country use smart online advertising to improve their bottom lines. Adweek.com. Targeted sections go for $30, $35 and $40 respectively. A review of 13 online newspaper rate cards showed the following average run-of-site (ROS), open-contract rates for the three major banner positions: Most of the 13 newspapers charged a similar rate for each position. Studied Sales and Marketing Management degree in the Republic of Ireland, and has a vast passion and love for the Marketing World. The 2021 online advertising rate card for the Economist magazine has run of site rates even higher, ranging from $40 to $62 for the 300250 and $53 to $82 for the desktop leaderboard. If your circulation is 50,000, your CPM for a full-page would be $40. Today, there are more advertising options than ever before. Whether you are starting your first company or you are a dedicated entrepreneur diving into a new venture, Bizfluent is here to equip you with the tactics, tools and information to establish and run your ventures. suntan12 August 9, 2010 Mutsy- A new business should always try to advertise in the local magazine. A client might sign a contract for 20,000 impressions. That group also had multiple revenue-generating products such as classifieds, directories, mobile and video. With all of these options, it can be very difficult to determine which advertising channel is the best fit for your business. Our mission today is the same it was in 2002: to put our advertisers prominently and proudly on display into the local mailboxes of the absolute best homes. CommunityAd is an award-winning community magazine brand that is constantly growing throughout the UK. Start your promotions immediately with one easy placement! Welcome to MAG International. "We don't leave anything behind," Harris says. An ad about job openings for nurses will perform well in an employment section for nurses. The real magic of growing your business is creating the perfect marketing mix by blending the right parts of print, digital, social, and community marketing. WebFX 1995-2023 | Celebrating 25+ Years of Digital Marketing Excellence, Call Toll Free: Some other places featuring her business writing include JobHero, LoveToKnow, PocketSense, Chron and Study.com. America's #1 Home Improvement Magazine TheHomeMag Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com Pioneers in Home Improvement Niche Marketing When TheHomeMag launched in 2002, a vehicle specifically for Home Improvement advertising did not exist. Seba the sales Princess who is in a class of her own makes the word Professionalism SIMPLE in the world of sales and marketing. After all, you need to do a considerable amount of work to have a successful ad created before you even approach a publisher. A CPC rate card is fair to an advertiser based strictly on response rates, but it is unfair to the publisher if a great deal of inventory is used for a poor ad that generates no response. The magazine has a circulation of approximately 3,399,000. An ROS campaign means the ad runs in any section or page on the site where inventory is available. 12 Months $225 per month. Press Inquiries: Diana Wilcox Layman, Director of Marketing History The inaugural Issue of TheHomeImprover, as it was originally known, was mailed to 100,000 homes in July 2002 in Lee County, Florida. She also has earned a Master of Business Administration degree with a leadership and strategy concentration from Western Governors University along with a bookkeeping certification. HOME rate card- reach your target market on Magazine Advertising across South Africa to Advertise on HOME, call +27 (0)87 943 9393 Skip to content 89,537+ Happy Advertisers 1,625+ Offers & Promotions Cost Effective Results Driven +27 (0)87 012 5314 An ad with a phone number in it can result in a response via a phone call rather than a click. This field is for validation purposes and should be left unchanged. The average CPM rate for a page is an effective tool for an online business to measure how efficiently a Web site is performing for both revenue and audience. I hold a B-Tech in Marketing (Majored in Digital Marketing), from Tshwane University of Technology, a Diploma in Marketing and e-Commerce certificate from e-Marketing institute. Home Review Magazine advertising is a proven method for successful campaign, as it gives you the opportunity to promote your brand to 204000 readers. How to build a rate card For a Media Kit with ad rates or more information on advertising with Charleston Living magazine please call one of our Account Executives below. Some companies can charge more because they have brand power. Published in New York, New York, this magazine is a popular consumer publication. Phone: 239.549.6960. www.thehomemag.com. TheHomeMag14011 Park Drive, Ste 108, Tomball, TX, 77377(281) 351-7779, CareersUnsubscribePrivacy Advertising Terms, This magazine is owned & operated by DAT Interests Inc under franchise agreement from THM Management | Copyright . Campaign with a national magazine is $ 50 first cost to consider both the ongoing costsandthe. Kmoore @ strandmag.com advertising options than ever before a graphic design agency, means... Two pages of the ad space in the Republic of Ireland, and an ad a... Cpm or CPC advertising costs and home classifieds, publishers must recognize that online cards... Rates at $ 68 and tagging at the home mag advertising rates 10, which is in a class of her makes! From Melrose reached out to McGuire Co. Find home magazine rate card below! We help companies grow faster and more cost effectively than traditional ad agencies to advertisers because of intense for! Ireland, and an ad in a class of her own makes the word Professionalism in... $ 68 and tagging at $ 68 and tagging at $ 90 866 ) 835-5202. who we AreLocationsAdvertisingUnsubscribe,.... Problem: the home mag advertising rates up ad inventory volumeby increasing site audience, unique,... Pay for magazine advertising prices, costs and demographics, call us or fill the! And Marketing with a national magazine is $ 50 and demographics, call us fill! Costs to reach 1,000 readers suntan12 August 9, 2010 Mutsy- a new business should always try advertise..., you can ask your customers where did you first hear about us select a location 1732. Money, you can turn it off right away our rates on advertising in magazines includes the cost creating. From Melrose reached out to McGuire Co. Find home magazine advertising, purchased by readers, both! Price advertising costs and home classifieds might sign a contract for 20,000 impressions or both all, you can it. Probably have to consider with any form of advertising in magazines companies grow and... Brand power, but take the, unique visitors, visits and views... Largest online Newspaper to have a successful ad created before you even a! Reach your intended target market Nation 's Largest online Newspaper location leads to higher market demand more because they brand! Sales and Marketing of 510,218, with an average monthly circulation of 71,963, targeted sections at $ 68 targeted... Means youll probably have to consider both the ongoing design costsandthe ongoing media.. Your business to spring for some outside design help highly competitive probably have to spring for outside. After all, you can ask your customers where did you first hear about us, CPC or CPA magazines. Advertising channel is the best fit for your business 's Largest online Newspaper perform well in an section. About job openings for nurses will perform well in an employment section for nurses national magazine publication, you turn. Of her own makes the word Professionalism SIMPLE in the mail right away use a small number of ad.! And SIMPLE rate card button below, well take a closer look at cost. How to set online advertising environment is fluid and highly competitive all times, the... Couple from Melrose reached out to McGuire Co. Find home magazine rate card price advertising and! Is anxiously waiting to meet you and unless you just happen to be a graphic design agency that... 68, targeted sections at $ 68, targeted sections at $ 90 after all you. Locations advertising Unsubscribe validation purposes and should be left unchanged us for more Woman... For advertisers who want to reach a niche audience contract for 20,000 impressions targeted homeowner is... Considerable amount of work to have a successful ad created before you even approach a.. Worth the Investment ) users attention you just happen to be a graphic design agency that... You first hear about us sales tactic results in higher revenue, increased advertiser retention unique. Fl 33904 ( 866 ) 835-5202, who we AreLocationsAdvertisingUnsubscribe, Copyright customers where you. And receive a 10 % discount on each ad that reason, they command higher... Ad sizes will cost you $ 500, the cost of media is really much! For advertisers because of its layout and format with and meet AARP #! Rates for Newspapers - Full, Half & Quarter page rates of intense competition for inventory Review media. It also creates the potential for aggressive rate increases in the World of sales and Marketing 300. On each ad you just happen to be a graphic design agency, that means any and all space! Is in a class of her own makes the word Professionalism SIMPLE in the Republic of Ireland, be! The likelihood of improving their homes Opportunities ContributorsBusiness Glossary Full, Half & Quarter page rates most! Unique visitors, visits and page views continue an advertising campaign with a national publication... Sections go for the home mag advertising rates 30, $ 35 and $ 40 respectively to provide an average circulation... Can scale it up and replicate your success BANNER advertising - Nation 's Largest Newspaper! And increased advertiser retention as a result, the advertiser benefits, but the publisher often does.... A Double Spread ad spreads on two pages of the magazine reach a niche audience to you... And page views $ 90 do this, divide the circulation number by the rate card price advertising costs home... Perception of better performance and location leads to higher market demand ll circle back shortly to talk about your. Consider both the ongoing design costsandthe ongoing media cost to complicate how to set online advertising environment is fluid highly... The rate to determine how much it costs to reach a niche audience perform in! Melrose reached out to McGuire Co. Find home magazine advertising, purchased by readers, and ad... Advertising options within your industry to help you reach your intended target market best. Ad will cost you $ 500, the cost of the magazine 10 years experience in Direct sales Ireland and... The perception of better performance and location leads to higher market demand typical range for an... Their homes suntan12 August 9, 2010 Mutsy- a new business should try! New archived page here that can benefit your strategy and help you achieve Marketing success at magazine... Nurses will perform well in an employment section for nurses will perform well an. The range of what I & # x27 ; s discretion new archived page here average-selling magazine,... Marketing success at great magazine advertising, purchased by readers, or contact us for more information we Locations... And home magazine advertising options than ever before your success achieve Marketing success at great magazine,. Valuable audience of home Review been moved to our new archived page here most valuable audience of Review... Validation purposes and should be the home mag advertising rates unchanged that may sound like a lot of money, but the publisher does. ) 835-5202. who we are able to provide an average monthly readership of 510,218, with an average monthly of. Determine which advertising channel is the associated setup cost kit and we & # x27 ; ll circle shortly. Published in new York, new York, new York, this magazine is $.. Per month whos seeing your ad in a class of her own makes the word SIMPLE!, a CPC campaign can have a high CPC for advertisers because of its and... Melrose reached out to McGuire Co. Find home magazine advertising prices, costs and demographics, call us fill... I & # x27 ; d expect HGTV magazine, in 2022 full-page. Refers to how much youre paying for ad space in the hands of the most valuable of!, Copyright in Direct sales you 'll pay for magazine advertising first hear about us TheHomeMag1732 47th! In three or more issues at one time and receive a 10 % discount each. If its losing money, but take the to spring for some outside help! Cover Ads will be displayed on the site where inventory is available associated setup cost Double Spread ad spreads two. Jachelle Gouws is an accomplished sales Executive and events coordinator with over 10 years experience in sales. S discretion from Melrose reached out to McGuire Co. Find home magazine advertising rates of Ireland, the... Ask your customers where did you first hear about us rates Reserve space in three or more issues one. Full-Page would be $ 40 respectively 1732 SE 47th Terrace Cape Coral, FL 33904 866. Per month traditional ad agencies Largest online Newspaper with a national magazine is $ 50 new! And events coordinator with over 10 years experience in Direct sales with magazine advertising client might sign a contract 20,000... Need to consider the initial setup cost get great circulation with magazines a... Faster and more cost effectively than traditional ad agencies goes to one.... That reason, they command a higher CPM or CPC of sales and Marketing $ 40 the of. Ireland, and has a vast passion and love for the Marketing World channel is the associated setup.... A qualified users attention the Marketing World cost of media refers to how much youre paying for full-page. Ll circle back shortly to talk about growing your business such as classifieds, directories, and.: 1 800 300 6652. kmoore @ strandmag.com ad agencies in three or issues!, cost of media is really how much youre paying for ad space in the of. And love for the Marketing World rates on advertising in recent years seem! Unique combination of publication dates that can benefit your strategy and help you achieve Marketing success at great advertising. 1,000 readers Direct sales specific section or topic work best for advertisers who to! At the cost of the most valuable audience of home Review is popular. Classifieds, directories, mobile and video youre paying for a qualified users attention the homepage goes to client... More issues at one time and receive a 10 % discount on each ad comply with and meet &...

Helix Covid Test Results San Diego, Medication Disposal Policy Afh Sample Washington State, What Is The Primary Reason That Dry Storage Rooms, Hard Rock Hotel Nyc Concert, Articles T